Thank you for sharing!

Your article was successfully shared with the contacts you provided.

American Democracy was transformed by the 60-second commercial. Kennedy beat out Nixon in the first televised debate based on charm rather than technical ability. People listening to the debate scored Nixon far higher than the vast majority who watched it and were mesmerized by Kennedy. American auto insurance is being similarly transformed.

Flo and the Gekko have driven growth for Progressive and GEICO at the expense of the more established companies through their 60-second television charm delivering short messages for how technology can add more value than the personal touch. Let me explain what “15 minutes can save you 15 percent or more” is really saying:

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.