Progressive: Standoff
http://youtu.be/5Rz6H4bZzhQ
Progressive's Flo commercials aim to give customers the sense that shopping for insurance is as easy as shopping in a retail store. The company pushes that idea further by conceptualizing the company's Name Your Price Tool into a fictionalized pricing gun—and then comedy ensues.

Nationwide: Vanishing Deductible
http://youtu.be/aEPeJhGG3E0
Wouldn't it be great if we could make all those annoying things in life just disappear? The truth is, we can't, but Nationwide eases the pain of this harsh reality by letting you know that your deductible can disappear with the company's Vanishing Deductible promotion.

GEICO: Maxwell the Piggy Meets the Street Luge
http://youtu.be/H8ZDV3fvaXM
GEICO brought back Maxwell the little piggy (who goes “wee wee” all the way home) for one of 2012's top Super Bowl commercials.

Allstate: Mayhem: On Hold
http://youtu.be/JRhbqn17MtY
In this spot, “Mayhem” gleefully tortures a desperate customer who's just had an accident by keeping him on hold.

Progressive: Competition
http://youtu.be/3SjMmxbxjIw
Customers know that insurers are competing for their business. This humorous commercial lets customers know that Progressive trains hardest to better serve them.

Travelers: New Bone
http://youtu.be/ygPflNimYl4
The holidays are a time of giving, and the Travelers dog is thinking of others this season. This feel-good commercial associates Travelers with a positive message delivered by incredibly cute dogs—advertising gold.

State Farm: Jingle 2.0 Road Trip
http://youtu.be/mBRmlVEvQO4
The little boy in this commercial might be glad to see grandma, but she's obviously not happy that her son went with an insurer that doesn't offer State Farm's speedy, personal service.

GEICO: Happier Than a Witch in a Broom Factory
http://youtu.be/3btVEGC00Ns
This year, GEICO released a new series of commercials about how happy its customers are. Are they happier than a witch in a broom factory? GEICO says yes!

State Farm: State of Discovery
http://youtu.be/ghITg_eq8Zo
“What year is it?” It's 2012, Andre Dawson, and your appearance in this State Farm Discount Double-Check commercial was a hit this year—another athlete-driven advertising home run for the insurer.

Farmers: Roof
http://youtu.be/ONHEUhnj7BY
A roof protects your home, and Farmers wants to protect what protects you. This commercial for the company's new-roof insurance discount delivers laughs while sending a message that it's important to make sure your roof is covered.

Special Reports /

Top 10 Insurance Ads of 2012

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