In dealing with your customers, are you getting the truth, the whole truth and nothing but the truth?

We can't have our customers swear on a Bible, but trying to get the truth, facts or omissions from our clients can be a challenge.

We all know how important it is to obtain accurate information to provide correct coverages and recommendations. Hard to accomplish, especially when people tell you what they think you want to hear when you ask qualifying questions for new business.

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