Growing in size and profits—and requiringspecialized coverage for a barrelful of exposures­—the craftbrewery industry offers producers lots of business to tap into.

Peter Whalen, owner of the Whalen Insurance agency inNorthampton, Mass., made up his mind back in the early 1980s thathe wanted to differentiate himself from competitors in hisarea. 

Within walking distance of Whalen's office was the NorthamptonBrewery, a local brewpub. After a few visits there, he got to knowthe business and its risks—and recognized its potential to becomehis forte, a specialty to complement his standard Home, Auto andSmall Business clients.

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