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Growing in size and profits—and requiring specialized coverage for a barrelful of exposures­—the craft brewery industry offers producers lots of business to tap into.

Peter Whalen, owner of the Whalen Insurance agency in Northampton, Mass., made up his mind back in the early 1980s that he wanted to differentiate himself from competitors in his area. 

Within walking distance of Whalen’s office was the Northampton Brewery, a local brewpub. After a few visits there, he got to know the business and its risks—and recognized its potential to become his forte, a specialty to complement his standard Home, Auto and Small Business clients.

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