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State Farm says it has received more than 90,000 claims from Superstorm Sandy thus far, and the company took to the sky to get policyholders to report more. 

In an effort to reach its customers in areas without power or cellphone service, State Farm hired planes and attached banners to them with the company’s claims number. One plane covered Staten Island, Long Island, Metro New York City coastal areas and five to 10 miles inland from the coast—as well as up and down the Hudson River, says company spokeswoman Holly Anderson. A second plane flew over the coast of New Jersey and five to 10 miles inland from the coast—“everything Ocean City and north, including Hoboken.

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