Our biennial Producer Survey, done in partnership withFlaspöhler Research Group, is a revealing picture of independentagents' opinions of U.S. commercial carriers. The survey of 407independent producers consisted of 35 questions about insurerutilization, performance, perceptions of insurers and relatedtopics. A total of 74 insurers and 19 lines of business wereevaluated. 

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To achieve the highest level of accuracy obtainable in marketresearch, adaptive interviewing methodologies were used in fieldingthis survey. Adaptive interviewing recognizes that eachrespondent's experience is different, and so too should be each setof questions. Rather than put every question to every producer,only questions about issues known to be important to each producerwere asked. Also, each producer was asked to evaluate only carrierswith which he/she was familiar.

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Importantly, adaptive interviewing removes much of the biastoward larger carriers common in most surveys and levels theplaying field for smaller insurers.

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The complete, 281-page report is available for purchase fromFlaspöhler; contact [email protected].

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Agents could select up to five carriers. Thisis the traditional method of selecting a “best” carrier butgenerally is biased toward larger carriers.

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For the Top 10 by Rating chart, carriers were scored on 10evaluation and selection factors: Underwriting Process;Financia

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l Security; Responsive Service; Claims Handling; Risk-Managementand Loss-Control Programs; Compensation Program; Products andCoverages; Brand Reputation; Partnership; and Technology Support.Then the individual ratings for the factors were combined into asingle mean.

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This method is not biased toward larger carriers since it isbased on ratings of the carrier by producers who have worked withthat carrier.

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According to the combined ratings across all importantevaluation factors, the most highly rated carrier is CincinnatiInsurance Cos., which scored a 7.9 out of a possible 9.0.

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CONSIDERING COMMERCIAL CARRIERS

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Considering Commercial Carriers Chart 1

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Considering Commercial Carriers Chart 2

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Considering Commercial Carriers Info

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WORKING WITH CARRIERS

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Working With Carriers Chart 1

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Working With Carriers Chart 2

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Working With Carriers Chart 3

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Working With Carriers Chart 4

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Working With Carriers Chart 5

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Working With Carriers Quote 1

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Working With Carriers Quote 2

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STEADY AS SHE GOES

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Steady As She Goes Chart 1

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Steady As She Goes Chart 2

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Steady As She Goes Chart 3

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Steady As She Goes Quote

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ABOUT THE RESPONDENTS

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About the Respondents Chart 1

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About the Respondents Chart 2

About the Respondents Chart 3 About the Respondents Quote 

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