While trends toward commoditizing much of the personal auto insurance market exist, many of the best agents are focused on selling value to customers who care about getting expert coverage advice and choices delivered by their local independent agent. The value-driven strategy is proving to be effective, providing those agents with an account-oriented book of business that will be more stable and profitable over time. 

Auto Opportunities

Owners of higher end automobiles, who by and large are value-oriented, represent a particularly attractive personal lines market segment. The higher end auto market is broad and includes popular auto brands such as Audi, BMW, Cadillac, Lexus and Mercedes, and extends to classic and exotic cars. The growth trajectory of this particular market segment is attractive, with some estimates suggesting sales of higher end autos growing more than 18 percent since 2009 among households earning $100,000 or more. Moreover, the higher end auto segment is projected to be at a 13 percent share of the overall auto market in 2012.