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Competition among bed & breakfasts, a thriving sector in the hospitality industry, has led many B&Bs to expand their offerings to include activities that promise a more adventure-based stay—creating exposures that provide agents and brokers inroads to new or expanded business.

According to the Professional Association of Innkeepers Inter-national (PAII), bed & breakfasts  are a $3.4 billion industry. There are some 15,000 B&Bs operating in the United States, says PAII President & CEO Jay Karen. And while the number of locations has dropped from 17,000 in 2009, the industry remains healthy because the performance of the existing inns has been solid.

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