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Competition among bed & breakfasts, a thriving sector in the hospitality industry, has led many B&Bs to expand their offerings to include activities that promise a more adventure-based stay—creating exposures that provide agents and brokers inroads to new or expanded business.

According to the Professional Association of Innkeepers Inter-national (PAII), bed & breakfasts  are a $3.4 billion industry. There are some 15,000 B&Bs operating in the United States, says PAII President & CEO Jay Karen. And while the number of locations has dropped from 17,000 in 2009, the industry remains healthy because the performance of the existing inns has been solid.

“Supply is down, but [business] is certainly up for B&Bs,” says Karen. The recession, he explains, is causing many travelers to rethink big hotel chains and expensive flights, opting instead for closer-to-home, travel-by-car trips, wrapped around local activities.

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