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A high-profile law group has jumped into a fight against the alleged mislabeling of products by food manufacturers—a move that has the insurance industry on its toes.

Don Barrett, a Mississippi lawyer who raked in millions of dollars with suits against the tobacco industry, is looking for another big payday—this time from food manufacturers he says are operating in “flagrant disregard of the U.S. Food and Drug Administration and California law” by misbranding and mislabeling products in order to capitalize on a consumer’s desire for healthy foods.

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