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Celebrating its 50th birthday this year, Philadelphia Insurance Cos. has found five decades of success by hewing closely to the strategic vision of its founder, James Maguire Sr., who entered the industry as an agent selling life insurance to deaf people during the early 1960s.

“My dad identified that market as an underserved niche where he could differentiate himself,” says his son Jamie Maguire Jr., who now serves as chairman & CEO. “So he set up his own insurance agency and instead of being a generalist, he [focused on] certain areas where he had competitive advantages­ and developed creative products that set him apart.”

Today, Philadelphia pursues the same specialty strategy, providing P&C coverage to more than 100 niche markets spread among eight commercial sectors including health care, child-care facilities, nonprofits, security-guard services and automobile rentals.

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