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Arthur J. Gallagher’s move to offer a private-insurance-exchange platform is a smart strategy for leveraging the health-care-reform law into new solutions for employee-benefit clients—but smaller brokers may find it difficult to duplicate such an offering, says one industry watcher.

Gallagher recently announced it would partner with Liazon Corp., a provider of private insurance exchanges, to offer clients the Bright Choices Exchange—an online benefits store for employers to select health, dental, vision, life and disability coverage from various providers. Gallagher’s exchange will serve as an alternative to the state exchanges that will offer coverage under the Patient Protection and Affordable Care Act (PPACA).

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