According to the 2010 Big I Agency Universe study, almost 40 percent of independent agencies are effectively marketing their businesses on the Internet. A pivotal part of that effort involves launching and maintaining an attractive website.

But even though today’s technology allows even the most basic of mom-and-pop shops to have a cutting-edge webpage, we still hear about business sites that are nothing more than “animated brochures”—with boring graphics, outdated content and, worst of all, no personality.

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