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Traditional marketing training,  public relations and communications philosophy have proven that part of any effective business strategy is to circle back around and evaluate its success.

It’s a continuous improvement process and part of the evaluation phase is an assessment of the program’s return on investment. ROI is often considered in the financial realm in reference to the profit or loss of an investment and whether the result is worth the cost. In other areas, businesses often speak of ROI as a system or technology. They evaluate the time and cost it takes to implement ROI versus how long it will take to recoup those expenses and begin seeing net benefits.

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