PC360 readers know that some of the best advertisements on television, radio and online are by insurers. To keep the masses entertained and entice new customers, insurers spend a lot of money each year on advertising.
SNL Financial recently released a list of the top property and casualty insurance advertisers in 2011. SNL gathered data reported for advertising by all P&C subsidiaries and aggregates this data for all companies with a common ultimate parent. The chart released by SNL lists all insurers that spent over $50 million on advertising in 2011.
Not surprisingly, the list generally comprises large personal lines writers since television ads target individual consumers. Because of this, SNL also included premium for personal auto and homeowners for comparison.
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