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In 2010, McDonald’s Corp. set the bar for product-liability response when it managed to recall some 12 million “Shrek Forever After 3-D” collectible drinking glasses manufactured by ARC International of Millville, N.J.

The paint on the glasses contained an unacceptable amount of cadmium—a recent substitute for lead in such food containers—which can cause adverse health effects after long-term exposure, according to the Consumer Product Safety Commission (CPSC).

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