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No other company is as aptly named as Progressive Insurance, which for the last 50 years under the leadership of Peter Lewis has been remarkably ahead of the insurance-industry curve in implementing game-changing business practices.

Perhaps the most important innovation for which Lewis can be credited will come as something of a shock to anyone who has been in the industry less than 25 years: customer service.

“Peter Lewis has done more than anyone else to change the relationship insurance companies have with their clients from an antagonistic one to one focused on service,” says Cliff Gallant, an analyst and managing director at Keefe, Bruyette & Woods who has been following Progressive for nearly 20 years.

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