X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
What? Not every agency needs a website?” That’s right. I’ve come to believe that there might be viable alternatives.

The more I meet with agents, the more I hear about their challenges with social media. Many are complaining about the constantly changing landscape, the ever-growing demand for their time to manage this “soft-marketing stuff,” and the time and energy it takes away from selling insurance.

Many make the mistake of believing this type of marketing is so technology-based that IT should run it (mistake). Or they think to outsource the management and creation of content (bigger mistake). Or they believe they can ignore it altogether because their business is doing fine and their client base “doesn’t use that stuff” (biggest mistake).

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.