What? Not every agency needs awebsite?” That's right. I've come to believe that there might beviable alternatives.
The more I meet with agents, the more I hear about theirchallenges with social media. Many are complaining about theconstantly changing landscape, the ever-growing demand for theirtime to manage this “soft-marketing stuff,” and the time and energyit takes away from selling insurance.
Many make the mistake of believing this type of marketing is sotechnology-based that IT should run it (mistake). Or they think tooutsource the management and creation of content (bigger mistake).Or they believe they can ignore it altogether because theirbusiness is doing fine and their client base “doesn't use thatstuff” (biggest mistake).
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