What? Not every agency needs a website?” That’s right. I’ve come to believe that there might be viable alternatives.

The more I meet with agents, the more I hear about their challenges with social media. Many are complaining about the constantly changing landscape, the ever-growing demand for their time to manage this “soft-marketing stuff,” and the time and energy it takes away from selling insurance.

Many make the mistake of believing this type of marketing is so technology-based that IT should run it (mistake). Or they think to outsource the management and creation of content (bigger mistake). Or they believe they can ignore it altogether because their business is doing fine and their client base “doesn’t use that stuff” (biggest mistake).

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