Can you imagine a world where there are no traffic accidents? What would such a world mean to the hundreds of personal-lines insurance carriers that offer Personal Auto coverage?
A new report from Celent discusses such a scenario and gives carriers some options—none of them pretty—if technology changes the way we drive cars and the types of cars we drive over the next 15 years.
Some of the technologies discussed by Celent senior analyst Donald Light are currently available and are likely to advance even more in the coming decade.
“First off, the report is a scenario, not a prediction,” says Light. “But it’s a scenario we feel is quite plausible given the availability of current technology, so some of it comes down to political decisions. It’s provocative, but plausible.”
Light identifies the four technologies that could change the way insurers do business: telematics, collision avoidance, automated enforcement and robot cars.
Telematics technology is available, but Light believes the information will have to be repurposed to prevent accidents.
“Today, [telematics] is backward-looking,” says Light. “If there was an accident, how does the black box read out—how fast was the car going, how hard was the braking, when did the airbags deploy?”
The feedback mechanism—with or without penalties or incentives—can produce safer driving habits, according to Light, if properly deployed for that purpose.
• Collision Avoidance
New automobiles—particularly high-end vehicles—have collision-avoidance capabilities built into them, according to Light. The technology “is moving down to less-expensive makes and models,” he says.
Collision-avoidance technology has the ability to scan the environment around the car for things such as: Are you approaching cars in front of you at too high a rate of speed? Are you drifting out of your lane? Is there a car in your blind spot?
“What the scenario calls for is mandating many of these features in new cars coming off the assembly line,” says Light. “By 2016, the federal government says you can’t sell a new car in the U.S. without adaptive cruise control.”
• Automated Enforcement
In limited cases, Light believes you will see more automated enforcement—such as cameras to monitor how traffic is moving through traffic lights—on federally funded highways. The issue that many state and local governments is facing is whether voters reject such measures on state and local highways as an unnecessary “big brother”-type intrusion on their rights to privacy.
On the other hand, local and state governments are desperate for money, Light notes, and the traffic cameras can provide a big revenue increase.
“It is financial on one hand versus a different kind of oversight,” says Light. “We tried not to make political predictions, but we made a judgment call that it is plausible political decisions could go this way.”
• Robotic cars
Celent doesn’t believe so-called robot cars will become mandated in a 15-year horizon, but Light points out such cars do exist today.
“Google has them, and you can go to Google search and see videos of these prototypes,” he says. “A lot of people enjoy driving, but on the other hand it can be a terrible chore, depending on your commute. Having a robot car could be like riding the train.”
If the scenario progresses, Celent believes Personal auto insurers will need to face five strategic questions.
- Should the insurer pursue acquisitions or a merger?
- Should the insurer put its company up for sale?
- Should the carrier work to grow its non-auto lines of business?
- Can the insurer maintain efficiency and margins by shifting its cost structure to decrease fixed costs?
- Should it simply do nothing and accept a status as a smaller company?
“These are gut-wrenching questions, and Celent’s suggestion is here’s the scenario and if something close to this happens, insurance companies will have to deal with it somewhere in mid- to long-term planning,” says Light. “There are a lot of big companies that are heavily dependent on auto insurance, and if there is an existential threat, it’s probably worth at least recognizing it is there so companies can analyze it and start assigning probabilities and tracking it over time.”