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Many insurers have chosen to take a wait and see attitude on the subject of unstructured data, which they somewhat nervously refer to as “big data.” But if insurers are to use this data effectively, particularly with business intelligence (BI) tools, they need to begin making plans.

“That’s the one coming on like gang busters,” says Karen Pauli, research director in the insurance practice at TowerGroup.

Unstructured data is coming in at the policy and claims levels for some carriers in the form of telematics and the convergence of social media.

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