Editor’s Note: Gary Blake, director of The Communication Workshop, contributed this article. Blake is also the author of “The Elements of Business Writing.”

People are forever using the phrase, “On a scale from 1 to 10, with 1 being the least…” because it offers a range by which the listener or reader can judge the relative importance of a particular example.

Yet, in writing, which claims professionals engage in as much or more than professional writers, there is no accepted criteria by which we can universally judge a particular document as being excellent, very good, good, fair, or poor. This is because rating writing skills is more subjective than, say, the scientific manner in which earthquakes are measured by the Richter magnitude scale. 

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.