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I just came from a business luncheon of the local Chamber of Commerce in Maplewood, N.J. This particular lunch saw a pretty good turnout. There was a scattering of real estate agents, a couple of bankers, restaurant owners, representatives of two different community publications (online and print), the local librarian, hair stylists, a few consultants like me, and a handful of newly unemployed looking to get back in the game.

Notice I didn’t say “insurance agents.” There weren’t any this time, but there have been in the past, mostly captive agent types.

The speaker was a local businessman who has run the gamut from corporate executive to small business owner of a popular fish store to now a business consultant. His presented on what makes great companies. In preparation for his presentation, we were all asked to watch an 18-minute video by Simon Sinek, author, marketing consultant and popular speaker on the TEDTalks.com series.

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