Bancassurance, a concept virtually unheard of prior to 2000, hassince gained importance in many countries, particularly in Indiaand China.
The French term refers to the selling of insurance through abank's established distribution channels, known as a bancassurer,which can offer banking, insurance, lending and investment productssimultaneously.
Bancassurance is not without its critics, who contend thatallowing banks to sell insurance gives them too much control overthe financial-services sector.
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