X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The recently released 2012 Satmetrix Net Promoter Benchmark Study reveals the leaders and laggards in customer loyalty within the insurance industry. Brand loyalty is an important factor for any company: loyal insurance customers not only stay with a company and go to it for all their needs, but they are also more likely to recommend the company to new customers as well.

To calculate each company’s Net Promoter Score (NPS), Satmetrix polled 30,000 Americans on their likelihood to recommend the company and asked them to rate the company overall on an 11-point scale as well as on various other aspects of customer experience including product or service features, customer service and overall value.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

Dig Deeper

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.