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The 825,000 franchise businesses in the U.S. represent attractive targets for insurance producers—easily identifiable prospects, many with multiple units, who are generally required to purchase insurance by their franchise and loan agreements. 

However, each system has its own particular requirements and many larger systems have national preferred vendor programs in place. For the independent producer, tackling the franchise sector requires understanding the system. Learn requirements and special risks before approaching the prospect with a clear case for the advantages of a local insurance relationship. 

Read the sidebar “Guarantee Insurance in Action: Marco’s Pizza.”

Know the franchise system

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