X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
What do you get when you mix personal blogs with other blogs, websites and social media platforms like LinkedIn, Facebook and Twitter? The answer is a powerful way to build and extend agent and broker brand messaging.

Interactive blogs are a potent means of expressing opinions and advice on wide-ranging insurance and risk management topics. In the never-say-die world of the Internet, blogs also live forever, serving to educate, inform and arouse the curiosity of readers well after publishing. For agents and brokers, blogs further serve the purpose of creating and maintaining another personal form of engagement with customers, fostering improved client relations in an effort to improve satisfaction and retention.

Not all blogs are alike. Some, such as those featured on PropertyCasualty360 (propertycasualty360.com/blogs) provide deep content on risk and litigation trends, loss prevention strategies and more industry-specific data like mergers and acquisitions. Other blogs, like RiskConversation .com, are more tactical—focusing on a specific area of risk affecting a particular market segment, such as fine-art exposures for high-net-worth individuals, cyber risks for media broadcast organizations, or managing the risk of wildfire for homeowners in fire-prone regions. 

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.