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If your “Jeopardy” answer is, “What’s a picture worth?” then you’re well on your way to understanding the focus of this month’s column. Pinterest is the social media tool du jour. It has broken onto the business scene with such a bang that there already are comparisons to Facebook and Google+ in terms of its growth and potential for marketing.

So what is Pinterest and why should you care?

Pinterest is similar to other social networking sites: a platform where you can share with friends things that you find interesting. It allows you to find people with common interests and expand your presence through a very tight filter of visuals, both pictures and videos. 

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