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When comparing small carriers with international giants, one common competitive edge ascribed to the big guys is their advantage in the technology realm: They have the economies of scale to make substantial investments in sophisticated technology, such as advanced predictive- modeling tools.

But vendors argue that the benefits of cutting-edge technology are not reserved for those with deep pockets. They are accessible to everyone, and third-party companies are available to help small carriers “put data through the press,” says Marty Ellingsworth, president of ISO Innovative Analytics.

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