The financial world, blogosphere and just about everywhere else was thrilled last month when Facebook announced its long-awaited IPO, opening the door to more speculation as to whether we might be on the cusp of a new tech IPO boom.
Whether or not the offering will usher in a new dot com era, however, is a moot point. The real interest in Facebook's success lies in an issue that's dear to the heart of insurance: understanding young customers.
Nothing illustrates more clearly the power of Millennials than the Mark Zuckerberg story. Many news accounts of the Facebook IPO start with the awed comment: "What started in a Harvard dorm room 8 years ago is on its way to being the biggest tech IPO ever."
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