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For much of the year, Sundays are a time when I try to take advantage of New York’s cultural offerings by heading to museums. But on Sundays in late January, I change gears and unashamedly glue myself to my television set to watch the NFL playoffs (Go Patriots!). This means that I am not only seeing a lot of great football—I also am experiencing an absolute onslaught of advertisements from insurance companies.

And I’ve been struck by the degree to which some longtime advertisers have really upped their game of late, while others have faltered a bit.

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