Allstate has introduced a program called Claim Satisfaction Guarantee, which promises customers that they will be satisfied with their auto claim service or get a credit to their auto policy.

Allstate, a publicly held personal-lines insurer, says it is the first to offer such a program.

"The Claim Satisfaction Guarantee is more than a new feature for eligible standard auto customers," says Mark LaNeve, Allstate's senior executive vice president of agency operations and chief marketing officer. "It is also an assertion that we have complete confidence in our claims people, our agency owners and our processes."

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