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Without question, social media has revolutionized not only the way we connect with friends and family but also how we conduct business, including the hiring, discipline and termination of any business’ most valuable asset—its employees.

This asset can quickly become a liability, however, if social-media risks are not effectively managed. Here are some points to help your clients lessen those risks.

The Hiring Process

Many hiring professionals and employers’ first stop during the hiring process is social-media outlets to screen applicants. They turn to LinkedIn or Facebook to learn more about an applicant’s education, their friends or even their social behavior.

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