Accenture Says Tech Spending Centering on Customers, Not Products

What makes an insurance carrier stand out among the competition? What areas enable carriers to grow? Accenture believes customer centricity is a key to both areas for insurers and has a new research survey available to back up their views.

By Robert Regis Hyle | Updated on November 30, 2011

What makes an insurance carrier stand out among the competition? What areas enable carriers to grow? Accenture believes customer centricity is a key to both areas for insurers and has a new research survey available to back up their views.

To achieve a better understanding of their customers, insurers need to invest heavily in predictive analytics, according to John Cusano, managing director of North American insurance practice for Accenture.

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