As you develop your plan, set schedules and create content, keep these thoughts in mind:

Take baby steps: Don't try tackling everything up front. Your plan should include a rollout timeline based upon your agency's comfort level with the platforms, ability to maintain output and the fit with your audience. If you're in a market full of senior citizens, I would still begin with Twitter feeds, but also develop a Facebook page (the largest growing segment of Facebook users is the 60 years and older).
Use different voices: Consider having different perspectives for different platforms. Maybe the agency principal's "voice" blogs with an industry focus; the producers' "voice" posts to a Facebook page on risk issues and client-facing concerns; and the CSRs tweet agency activities and community involvement. It keeps the content interesting and paints a complete picture of the type of the agency you are.
Be consistent about frequency: Nothing is more damaging to your reputation than starting "full guns" and then petering out. Don't fall into the trap of letting your excitement for this plan overwhelm your ability to execute it. Start slowly on the output; let the need for communications drive the frequency but always err on the side of "less is more."
Listen: I wish I could print this in flashing neon orange letters. Effective content development and delivery goes both ways. The operative word in "social media" is "social." To be social, you need to engage people in dialogue.

The businesses with the most effective social media content strategies are those that understand two important points:

This environment is about building relationships and presenting your agency to the marketplace, often before anyone sets foot inside your doors.
It is not about selling your products. The quickest way to turn people off to your posts and blogs is to talk about the great products and services you offer.

Good luck and, if you need help, send me an email.

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Mirror, Mirror on the Wall