While some agencies have only recently come to embrace the idea of being a risk consultant for their clients, the concept is nothing new for the agency Parker, Smith & Feek.
"We have always taken the approach that we are a consulting operation not a sales operation," said Gregory Collins, president and CEO of the Bellevue, Wash.-based firm, founded in 1937.
This consulting focus is reinforced by the firm's compensation structure. "Our employees are owners and do not work on commission," Collins noted. "They support the concept that we are selling consulting services to clients and not selling them a policy. Lowering client cost and improving risk-management operations is our aim."
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