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As Dorothy aptly noted in The Wizard of Oz, “This doesn’t look like Kansas anymore, Toto.”  Twenty-four hours of video are uploaded to YouTube every minute. Each week, there are one billion tweets on Twitter. Social media has exploded in the last few years, and so too have the social networking tools for adjusters handling subrogation evaluations

Before the TornadoOnce upon a time, not too long ago, subrogation involved a post-fire inspection by an insurance claims adjuster or a private fire investigator. In the 1990s, they photographed the loss site and obtained available fire department materials. The private fire investigator analyzed burn patterns and interviewed known witnesses at the scene. Many times these inspections and interviews took place significantly after a loss event due to a delay in reporting. During the following decade (2000), basic Internet searches were added about potential defendants and witness, as well as products that may have been involved in the fire. 

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