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So just what do juries think when tasked with evaluating the insurance company as a defendant? 

1.  Insurance Companies Represent Big, Bad Corporate America

People work for corporations, own stock in them, buy their products and services—and have serious concerns about corporate conduct and the power they possess. Most people want corporations to thrive and to continue to produce both jobs and products. Jurors don’t begrudge the corporation a profit, but making a profit off of the public creates special obligations to the public.

The public wants to be able to trust that their insurance company will be there for them when they need it. When an insurance company is a defendant, a juror will immediately wonder what the insurance company did wrong and why. The assumption is that the insurance company is untrustworthy and has wronged the plaintiff.

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