When the Auto Club Group out of Dearborn, Mich., made the decision to add and update specialty lines to its book of business, company management felt it was important to find a modern platform to process the business rather than trying to incorporate it onto the legacy system it was using for its personal lines business.
"We were looking for an avenue to launch some cutting-edge products," says Anthony Ptasznik, vice president, product management for the Auto Club Group. "Our plan was to introduce innovative specialty lines products in Michigan and then roll it out in our other markets."
The traditional challenge for virtually all new products is speed to market and Auto Club Group is no different.
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