Ahh yes, the soft market. Everybody's favorite topic. You know the drill: Carriers slashing premiums to maintain market share. Fierce broker competition for new business and even fiercer competition on renewals. And retailers and wholesalers earning less money while working harder than ever.

So is there an imminent end to this wicked environment? Some underwriters and retailers say they see the market turning. However, given my daily involvement in the lawyers' professional liability (LPL) arena, I don't see the marketplace significantly hardening in the near term. But current conditions are creating real opportunities for those of us selling LPL. Many carriers now offer attorneys coverage enhancements that were previously unavailable, cost prohibitive or only given to the big law firms.

Once the market hardens, some of these opportunities may not be as readily available or affordable. So now's the time for carriers, wholesalers and retailers, working in tandem, to create lasting advantages for themselves and the law firms they represent.

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