In this month’s podcast on the power of personal lines, Rick Gilman, executive director of the Personal Lines Growth Alliance and American Agent & Broker tech columnist, talks to Ross Dik, president of the Knight-Dik Insurance Agency and author of "An Argument for Personal Lines," which appeared in a recent issue of TAAR, The Anderson Agency Report.
Listen as Ross discusses using personal lines as a gateway to cross-selling benefits and commercial lines and how he accomplished it in his own agency.
To listen to the podcast, click below.
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