As the pace of change continues to increase at an exponential rate, many may find it challenging to keep up with yesterday's trendy slang, much less that of today or tomorrow. So you might not raise an eyebrow to hear college students across the nation singing lyrics about how their drinking water is totally fracked.
Could mean anything, right?
However, when it's no longer the hip 20-something talking, but rather your clients' top executives who are demanding to know "What the frack is going on," it's time to arm yourself with the knowledge to answer their concerns.
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