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This month, we continue our discussion of how to go about attracting and acclimating Millennials to the realities and rewards of a career in the claims industry. One of the many points Mike Costonis makes in “The Millennial Invasion” is that the technology prowess of this fresh crop of candidates far outpaces what “the typical claims organization currently provides or accepts.” While the P&C industry is gradually mingling business information and camaraderie with delivered-in-a-nutshell news in some pretty surprising ways, as I stated last month, we still have an invigorating journey ahead.

It bears mention that Twitter just celebrated its five-year anniversary, along with a glossy new record for the number of tweets rendered per second. The latter occurred on July 17 at conclusion of the FIFA Women’s World Cup. Japan defeated the USA on a penalty shoot-out, spurring 7,196 tweets per second at the end of the final match. But even more compelling are the leaps and bounds made by the outrageously popular social media platform in half a decade—at last tally, users were sending about 200 million tweets per day.

Twitter’s success story is perhaps unlike any other, and it all started with a dramatic shift in how we forge and nurture connections with others or, in a basic sense, how we nurture our ever-shrinking attention spans by acquiring news and data via easily digestible tidbits.

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