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No agency can afford to ignore the largest federally mandated change in the health insurance market since World War Two: The Patient Protection & Affordable Care Act (PPACA). You’re not an employee benefits agency? No matter. Virtually 100 percent of all insurance clients will be impacted in some manner by this legislation. It will clearly alter your clients’ spending on benefits, and therefore their total insurance budgets. How you prepare now for that spending change will determine if this situation turns out to be a net positive or negative for other insurance and service offerings.

Agencies focused on the day-to-day business of employee benefits know this legislation will hit hard and force change. A report released in June by the business consulting firm McKinsey & Co. stated, “The shift away from employer-provided health insurance will be vastly greater than expected and will make sense for many companies and lower-income workers alike.”

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