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Last week, I had the opportunity to spend a day in Joplin, Mo., with members of the State Farm team—witnessing the company’s concerted response to the devastating tornado that ripped through the city, leaving more than 140 dead and 1,000 injured (see my Reporter’s Notebook on page 6).

While the insurance industry is too often viewed as the “bad guys” by the general public, that’s definitely not the case in Joplin right now, I can say with total confidence, based on all I heard and saw.

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