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IASA is putting Erik Qualman to good use. Not only is Qualman, the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, offering a keynote address, he will follow that by speaking at the career skills development super session.

Called a Digital Dale Carnegie, Qualman’s book  made Amazon’s No.1 best selling list for the U.S., Japan, UK, Canada, Portugal, Italy, China, Korea, and Germany. Socialnomics was a finalist for the 2010 Book of the Year awarded by the American Marketing Association. Fast Company magazine listed him as a Top 100 Digital Influencer. He also has one of 2010’s most viral videos on YouTube in “Social Media Revolution.”

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