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When IASA launched its college scholarship initiative in 2010, the organization got off to a late start in contacting colleges and universities to find students who were interested in pursuing a career in insurance following graduation.

The IASA scholarship committee had no trouble attracting candidates this year, according to Sonia Cliffel, assistant vice president in the insurance business division for First American Equipment Finance and an IASA volunteer.

“Last year we didn’t know who to call,” she says. “We had a small list of universities that we knew had insurance programs. This year we added more names to the list. One of our committee members had a good list of schools so we were able to do a better job on our outreach program. It was much more successful.”

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