If there is one word on the lips of everyone in the insurance industry today it is “mobile.” Rarely have we seen an issue jump to such prominence in such a short period of time.

While the industry still is a long way from comprehending the full value of mobile technology, carriers already are starting to pursue the possibilities at a frenetic pace.

At the ACORD LOMA conference held recently in San Diego, I attended a press conference with 18 separate insurance-solution providers—and six of them used the M word before addressing anything else.

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