At a concert in Atlanta this spring, Colin Meloy, the lead singer of the alternative rock band The Decemberists, led the audience in singing a few lyrics. “Maybe you shouldn't pursue a career in this,” he jokingly said. “Maybe you should go to work in insurance.”

Related: Read Demmie Hicks' previous Sounding Board column, “A Composite of the Consummate Leader.”

When it comes to American humor, insurance professionals may never match lawyers in punch-line popularity. Yet the stereotype is neither flattering nor fair, and it perpetuates a troubling perception: Insurance is a profession that's somehow stranded in time.

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