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Thanks to the dramatic growth of social media—and its embrace by insurers—individuals obtained real-time information following recent devastating tornadoes and the ensuing flooding.

Insurers are using these platforms to connect with policyholders, the media, and local, state and federal leaders. The latest tornadoes offer a case study of how communications between insurers and the public have dramatically changed—and how this transformation is helping insurers provide better customer service to those in need.

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