Building strong customer relations hasbeen the key to iPartners earning its RAVE Award in the category ofbusiness intelligence for its Insurance Scorecard solution,according to Robert Lasher, president and CEO.

"We really know the customer and their needs and provideinsights and assistance to help them achieve their objectives on anon-going basis," he says. "We also are fortunate to have a team offolks that take ownership of customers and deliverables and makesure things are done right."

Lasher contends that as a provider of business intelligencesolutions, understanding each customer and all of their needs isessential to delivering value to the marketplace.

"The dynamic nature of the P&C industry and the changinginformation requirements means this needs to occur on an on-goingbasis versus a scheduled timeline," he says. "To facilitate a moreformal way for customers to provide input and help prioritize oursolution development; we established a customer advisory boardthree years ago. Our customers have been instrumental in guidingour direction and very supportive of our efforts. We value therelationships that have been established and the input we receive.No doubt our customers make us a better company."

Lasher claims iPartners is the first business intelligencesoftware company to offer software as a service (SaaS) focused onthe P&C market.

"Our past focus has really been on services levels anddeveloping a solution that supports a very robust set ofanalytics," says Lasher. "To do that, we have developed significantexpertise around legacy data and how to integrate that foranalytics."

Lasher also believes what makes iPartners stand out is thecompany's ability to tailor its data model and outputs to meet thespecific requirements of each customer.

"Users today are doing a lot of extra work on their own in anattempt to get what they want," he says. "We deliver that for them.Our experience is that canned outputs for analytics often fail tohit the mark. Over the next year we will be expanding theself-service capabilities of our solution so that users can furtherleverage what we deliver to them on their own."

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