X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Have we reached a turning point in carrier/agent technology? Deb Smallwood, founder of Strategy Meets Action (SMA) believes commercial lines is the new frontier for connectivity.

“For the past several years the focus—especially for the large carriers—was to automate personal lines,” she says. “It was straight-through processing and adding predictive analytics in the pricing. Progressive really raised the bar and the industry had to follow suit. Those that weren’t using predictive analytics with a scorecard were not pricing policies correctly.”

Large carriers began to split up their commercial markets, explains Smallwood. They took the concept of the technology from personal lines and tried to become market leaders for commercial lines.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.